Why we are redefining marketing automation?

Marketing automation has become an essential part of every marketer’s toolbox, yet the fundamentals haven’t substantially changed in the past decade. Automations still treat people as groups, rather than individuals—you build a static flow of logic and content, and customers enter it, all going down the same path.

We’ve unveiled a new definition of marketing automation. One that challenges the status quo with the ability to provide a truly unique experience to every customer throughout the entire lifecycle.

What is Customer Experience Automation?

Customer Experience Automation (CXA) is the ability for automation to customize itself to every individual customer—so you can get better results from the same amount of work. When you create a next-gen automation, you create a single simple flow. Machine learning and other powerfully dynamic features turn that flow into hundreds of unique experiences–created fresh for every person.

Our automation accomplishes this in a few ways:

• Timing: Create unique pauses and send times, so that every message arrives at the
  perfect moment.
  • Predictive Sending: this product is our first major step in our commitment to
    providing automation that helps you give every single customer a truly unique
    experience
    • Send automation emails at the most impactful time for each
      individual
    • Truly optimized send times at the contact level vs. account level
    • Available on Professional and Enterprise plans
• Routing: Send people through the unique sequence that makes sense for them.
• Content: Customize every message for each person who sees it.

Powered By Machine Learning

When you create a next-gen automation, you create a single, simple flow. Machine learning turns that flow into hundreds of unique experiences based on customer behavior. By analyzing each contact’s attributes, metadata, engagements, conversions and more, automations are enhanced with another level of intelligence to determine personalized experiences for each individual. Automations learn based on the customer data you collect, so you can personalize customer experiences at scale, and get better results from your marketing from the same amount of work.

Impact

Personalized experiences for your customers. By analyzing each contact’s attributes, metadata,
engagements, conversions, and more, automations are enhanced with another level of intelligence
to determine personalized experiences for each individual.

Your automations get smarter over time. Our intelligent automations learn based on the available
data about your customers so you can personalize customer experiences at scale. Our goal is to
help you get better results from your marketing from the same amount of work.

How does this differ from other platforms?

ActiveCampaign is already best-in-class when it comes to helping small businesses personalize their
customer experience with marketing automation, but that’s not stopping us from taking this further.

Today, marketing automation is focused on helping businesses save time and work more efficiently.
Because of this, other platforms treat customers as part of a group, rarely optimizing for the
individual. With CX Automation, no two people will have the same journey. It puts the focus on
improving every customer’s experience, getting as close as you can to true personalization and a
1-to-1 experience–something that doesn’t exist for mass emails, let alone automation.

A lot of our competitors talk about machine learning and data science but rarely in the context of
automation.